Matt Cutts confirms, on the Youtube Channel Google Webmaster Center, that the search engine uses what is posted on Twitter and Facebook as a ranking signal. What does it mean? What if you want to get in SERP (= be first on google ) you need to properly use social networks, because they affect the way Google puts you on top of search results. Google uses data from two social networks to influence the positioning especially in real-time search (search realtime) .
Cutts confirms that it is important for be first on Google, care of the quality of social ranking.
techniques once used by those who tended the SEO (Search Engine Optimization) to enrich thousands of pages of links do not affect the more PageRank for a long time. The exchange of wild
link does not work anymore: the PageRank depends not only on quantity of links but also the quality.
So even if Twitter and Facebook is useless to win thousands of followers and friends spoofing (the practice of some web agency is to open false accounts and increase the number of followers).
These practices are immediately detected and severely punished , for example with the inclusion of followers in a black list, with the result that it has the opposite effect: it is penalized in the results (SERP) in Google.
link does not work anymore: the PageRank depends not only on quantity of links but also the quality.
So even if Twitter and Facebook is useless to win thousands of followers and friends spoofing (the practice of some web agency is to open false accounts and increase the number of followers).
These practices are immediately detected and severely punished , for example with the inclusion of followers in a black list, with the result that it has the opposite effect: it is penalized in the results (SERP) in Google.
source: be first on google
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