At 20 years after the release of his first issue, after a continuous activity that has seen her face continuing problems of the main debates have followed over the years, Turistica.it makes its debut in the online community presenting an interactive platform dedicated professionals, experts and academia in the field of tourism, cultural heritage of of and territorial marketing of the underlying economies.
Turistica.it is a collaborative effort Mercury Ltd, which since 1991 offers a service to companies and institutions for decision support 'or strategic stance in the tourism and cultural heritage and Time and Mind, web agency specializes in developing communication strategies and projects integrated on-line and off-line , web marketing and content management .
The project starts from the consideration of the fundamental role that the online presence has become in recent years, with the growing need for a source of reliable information and help to enhance the scientific resources aimed at the tourism sector.
We also want that the content presented on the platform to assume a great importance at international level in accordance with principles of ethics, professionalism and accessibility, the criteria must be the basis of business and research activities.
Il portale Turistica.it offre l’opportunità di rimanere sempre aggiornati sugli eventi più significativi del settore, scaricare gratuitamente numerosi report oltre a funzionalità di e-commerce attraverso cui acquistare direttamente articoli e pubblicazioni in formato digitale, e seguire seminari formativi tenuti da Emilio Becheri , uno dei maggiori esponenti nel campo del turismo, responsabile di Mercury S.r.l. e Professore di Economia dei Beni Culturali presso l’Università di Firenze.
Nell'era di Internet i flussi turistici nascono sempre più attraverso decisioni che vengono prese on-line e Turistica.it offers operators and scholars in the field all the tools to decipher the trends through detailed studies and reliable.
Individual chapters of the "Report on Italian Tourism " (seventeenth edition in 2011), reference document for tourism policy and useful means of supporting the strategic choices of all actors, public and private, that operate directly or indirectly in the industry, and articles in business magazines, management and marketing Tourist "(XX years in 2011) can also be bought online, the most recent edition of the first publication. The e-commerce section allows you to customize your purchase to your needs study or business. From the archive you will see more field studies such as the Mediation Report Tourist , the system reports Spa and Wellness , the system reports Hospitality etc.
The current platform has to be seen in its experimental phase for which we accept proposals for improvement. Essential point of the platform is to enable a community of experts in the tourism and cultural assets free from any political and ideological conditioning and therefore able to define an approach that leads to problems and evaluate proposals for their intrinsic value, in full compliance different opinions. The
platform comes with several sections including one on observers of tourism and a dedicated e-commerce. The first attempt to propose a synthesis of the various observatories that exist today, some of which are held directly by Mercury Ltd, the second is based on the proposal of specific topics easy to find on site, saving cost and time.
will be implemented and also check the news, activities and references that will be proposed by agencies, institutions and research centers and training sector.
An innovative e-learning facilitate interaction between users and the teaching staff of Mercury Srl / Turistica.it to deepen skills e conoscenze nel campo dell'economia e del turismo attraverso corsi di gestione e sviluppo del management territoriale e d'impresa e seminari su temi attuali come sviluppo sostenibile, strategie di marketing sul web e fondi europei.
Il carattere internazionale dei temi affrontati, dei contenuti presentati e del settore turistico stesso costituiscono la ragione principale del prossimo passo fondamentale del percorso di Turistica.it : l’espansione oltre i confini italiani. Questo avverrà nei primi mesi del 2011 con l’introduzione della piattaforma online in lingua inglese insieme alla possibilità di acquistare una selezione di articoli tratti dalla rivista “Turistica” e dal “Rapporto sul Turismo Italian. " Available in Italian and English, the portal will be expanded soon to other languages \u200b\u200bto widen the pool of potential users, with the ultimate goal of opening the doors to the international level by providing a professional look and analysis on some of the most distinctive aspects of Italy such as tourism and cultural heritage.
Turistica.it is the first step of a "digital ecosystem " which will promote culture in the tourism sector through the dissemination of content online skilled and constantly updated.
Information:
www.turistica.it
Leslie Griffiths lab1@turistica.it
Tel: 055 2302470
Via de 'Bardi, 39 50125 Florence
www.timeandmind. net
Lita Savoy
info @ timeandmind. com
Tel: 01119505938
Corso Svizzera, 185 10149 Torino
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